Social media has allowed individuals to interact with one another as well as with products/brand and/or organizations at a worldwide scale. Social Media is looking strong, because with the interactive nature of technology, SM can bring a cohesive, unified force in marketing that will work well to create relationships between the customer and the company. For example, Facebook “has forever changed the way people share media content with their friends- almost every site today has a ‘like’ button for users to share content. An average of 3.2 billion ‘likes’ and ‘comments’ were generated every day in the first three months of the year ” (Curtin, 2012). Many organizations worldwide not only use Facebook to advertise their business and made updates regularly, but also Twitter and blogging. However, in order to successfully reach the goals and objectives set by organization best practices should be applied for blogging/Tweeting.
Teacher and strategist Mike Johansson suggests 9 best practices when using Twitter. First pick who to follow carefully. This has to do with the quality of the Twitter accounts one follows. Two, organize who you follow. There are many topics one can follow on Twitter. Make a list of topics that interests you and you can keep track of them by using Tweetdeck and Hootsuite the topics of interest for example. Three, block irrelevant and spammy accounts. One has to remember that one can be judged by other by the accounts you follow. Choosing not unfollow irrelevant accounts can solve this problem. Four, re-tweet (RT) people you hope to build a relationship with. One can pay a close attention to these people and re-tweet them a few times. Fifth, find a few new people to follow. A good way to find new people to follow is by looking into the streams of people you respect and see who they are following and/or re-tweeting. Six, share just a few things you’ve found on the web. Sharing good content that people like will cause others to re-tweet your Tweet. Seventh, “favorite” content from others. When you favorite someone else’s tweet, these people will get a notification- they will know who you are. Eighth, learn the Twitter lingo. Learn how Twitter works. One way to do this is by paying attention to how others use Twitter. Finally, be patient. With pretty much anything that one is first learning it may take time before you can know everything about twitter/blogging. So, be patient, it takes time and practice. These 9 best practices for using Twitter and blogging are good steps to follow to create more traffic with your Twitter/blogging accounts.
Furthermore, the book The Tao of Twitter by Mark Schaefer gives more best practices of using Twitter/blogging. For example, in chapter 13- secrets of influence on Twitter tell us that targeted connections and social influence go had on hand. Therefore, we should get rid of unuseful followers by blocking obvious spammers to ensure quality in the Tweets/blogging. Also, meaningful content is an important factor in the social influence formula. For example, even though not everyone in the restaurant industry blogs or tweets, those that do and do it right can have a great relationship with their customers. Let’s take a look at the BJ’s Restaurant’s Twitter account. Their account has 65,581 followers with 3,210 following and 2,047 tweets (https://twitter.com/bjsrestaurants). This chain restaurant tweets about specials, news, others tweets, and much more.
There are many best practices that can be implemented in your Twitter/blogging account, the important thing here is to always keep learning, because technology including social media platforms are always evolving and new ones are always coming out, such as Vine. Being aware of these new platforms can greatly benefit the business and allow social media usage to provide a significant return on investment for the business.
Curtin, S., (2012). Facebook effect; how the social network changed the world. Retrieved on
April 7, 2013 from http://finance.yahoo.com/blogs/daily-ticker/facebook-effect-social-
Johansson, M. (2013). Twitter best practices: 9 steps to a better strategy. Retrieved on August
Schaefer, M. (2012). The tao of twitter: changing your life and business 140 characters at a
time. McGraw-Hill. New York. NY.